Chipotle Cultivate Mpls Instagram Contest

Whether you’re snapping a selfie, photographing your Pork Belly Gorditas, or grabbing the perfect picture of Portugal. The Man, we want to see #ChipotleCultivate Minneapolis through your eyes. When our festival is finished, relive the fun you had on August 23rd through our Instagram contest.

Here are the details:

Contest Date: 8/24/2014-8/27/2014

Details: To enter, you must (1) Follow @CultivateFest, and (2) post of a photo of your experience at the Cultivate Festival and include the following hashtags #ChipolteCultivate and #FoodMusicFun. By completing these tasks,you automatically will receive one (1) entry into the Sweepstakes.

Minneapolis Cultivate Instagram Sweepstakes

Official Rules


 1. Eligibility: Minneapolis Cultivate Instagram Sweepstakes (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry. Employees of CMG Strategy Co., LLC, HelloWorld, Inc., and their parent and affiliate companies as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee are not eligible. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited.  Participation constitutes entrant’s full and unconditional agreement to these Official Rules and Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes.  Winning a prize is contingent upon fulfilling all requirements set forth herein.

2. Sponsor: CMG Strategy Co., LLC, 1401 Wynkoop Street, Suite 500, Denver, CO 80202. 

 3. Timing: The Sweepstakes begins on August 24, 2014 at 12:00 a.m. Eastern Time (“ET”) and ends on August 27, 2014 at 11:59 p.m. ET (the “Promotion Period”).  Instagram Inc.,’s computer is the official time-keeping device for the Sweepstakes.

 4. How to Enter: There are two (2) ways to enter:

Enter through Instagram: You will need to have an Instagram account to participate in this Sweepstakes. Creating the account is free, but requires use of a mobile delive and is subject to its Terms of Use (http://instagram.com/legal/terms/). Data and message rates may apply when entering through Instagram.  To enter, you must (1) Follow @CultivateFest, and (2) post of a photo of your experience at the Cultivate Festival and include the following hashtags #ChipolteCultivate and #FoodMusicFun.By completing these tasks,you automatically will receive one (1) entry into the Sweepstakes. 

You must have permission from anyone featured in your photograph. Photos may not be indecent, obscene, hateful, tortious, defamatory, or libelous or contain material that violates or infringes another’s rights, or disparage Sponsor or any other person or party affiliated with the Sweepstakes, or contain material that it finds unlawful, or in violation of these Official Rules. Sponsor will disqualify entrants from the Sweepstakes where the photo posted is in violation of these Official Rules. 

Sponsor’s Use of Photos: Uploading a photo constitutes entrant’s consent to give Sponsor a royalty-free, irrevocable, perpetual, non-exclusive license to use, reproduce, modify, publish, create derivative works from, and display such photos in whole or in part, on a worldwide basis, and to incorporate it into other works, in any manner, form, media or technology now known or later developed, including for promotional or marketing purposes.  If requested, entrant will sign any documentation required for Sponsor or its designees to make use of the non-exclusive rights entrant is granting to use the photo. 

Enter by Mail-in: To enter without attending the Cultivate Festival or posting a photo, hand print your name, address, day and evening phone numbers, email address, and date of birth on a 3” x 5” piece of paper and mail it in an envelope with proper postage to “Minneapolis Cultivate Instagram Sweepstakes,” c/o CMG Strategy Co., LLC, 1401 Wynkoop Street, Suite 500, Denver, CO 80202. You will receive one (1) entry into the Sweepstakes for each envelope received.  All mail-in entries must be handwritten and must be postmarked by August 27, 2014 and received by September 3, 2014.  All entries become the exclusive property of Sponsor and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due entries, which will be disqualified.

Limit: You may enter five (5) times during the Promotion Period by any combination of methods.  However, if you enter through Instagram, each entry must be accompanied by a unique photo.  Multiple entrants are not permitted to share the same Instagram account.  Any attempt by any entrant to obtain more than five (5) entries by using multiple/different Instagram accounts, identities, registrations, or any other methods will void that entrant’s entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification.  In the event of a dispute as to any entry, the authorized account holder of the Instagram account used to enter will be deemed to be the entrant.  The “authorized account holder” is the natural person associated with the Instagram account. Each potential winner may be required to show proof of being an authorized account holder.

5. Grand Prize Drawing: Sponsor’s decisions as to the administration and operation of the Sweepstakes and the selection of the potential winners are final and binding in all matters related to the Sweepstakes.  Sponsor will randomly select the potential Sweepstakes winners from all eligible entries received during the Promotion Period, on or around September 4, 2014. Potential winners who entered by posing on Instagram will be notified by Direct Message from @CultivateFest and will be asked to provide a mailing address for prize fulfillment to claim their prize.  Potential winners must respond to the Direct Message within three (3) days in order to claim the prize. If a potential winner cannot be contacted, fails to provide the requested information within the required time period, or the prize is returned as undeliverable, the potential winner forfeits the prize.  Receiving a prize is contingent upon compliance with these Official Rules.  In the event that a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries.  Only three (3) alternate drawings will be held, after which the prize will remain un-awarded. Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the Sweepstakes.

 6. Prizes: FOUR (4) GRAND PRIZES: A Dinner for 4 at Chipotle Mexican Grill, fulfilled as a coupon. The coupon may be redeemed for four (4) entrees, four (4) fountain beverages and two (2) orders of chips and guacamole.  Other terms and conditions listed on the coupon apply. Approximate Retail Value: $50.  

Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion. Sponsor reserves the right to substitute the prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use.  Odds of winning a prize depend on the number of eligible entries received during the Promotion Period.  Limit:  One (1) prize per person/household.

7. Release: By receipt of any prize, winners agree to release and hold harmless Sponsor, HelloWorld, Inc., and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies, and prize suppliers, and each of their respective parent companies and each such company’s officers, directors, employees and agents (collectively, the “Released Parties”) from and against any claim or cause of action, including, but not limited to, personal injury, death, or damage to or loss of property, arising out of participation in the Sweepstakes or receipt or useor misuse of any prize.

8. Publicity: Except where prohibited, participation in the Sweepstakes constitutes each winner’s consent to Sponsor’s and its agents’ use of winner’s name, likeness, photograph, voice, opinions and/or hometown and state for promotional purposes in any media, worldwide, without further payment or consideration.

9. General Conditions: Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures, human error or any other factor impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its sole discretion.  In such event, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any or all of the prizes offered herein.  Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner.  Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law.  Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

 10. Limitations of Liability: The Released Parties are not responsible for: (1) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (2) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (3) unauthorized human intervention in any part of the entry process or the Sweepstakes; (4) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; (5) late, lost, undeliverable, damaged or stolen mail; or (6) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt or useor misuse of any prize.  If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another entry in the Sweepstakes, if it is possible. No more than the stated number of prizes will be awarded.  In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth in these Official Rules to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

11. Disputes: Except where prohibited, entrant agrees that: (1) any and all disputes, claims and causes of action arising out of or connected with this Sweepstakes or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; (2) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ fees; and (3) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased.  All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

12. Entrant’s Personal Information: Information collected from entrants is subject to Sponsor’s Privacy Policy (https://www.chipotle.com/en-us/html/privacy.html).

 13.  Winner List: For a winner list, visit http://cultivatefest.tumblr.com/.  The winner list will be posted after winner confirmation is complete.

© 2014 HelloWorld, Inc.  All rights reserved.


Win a Chance to Meet Chef Amanda Freitag

Would you like a chance to meet Chef Amanda Freitag?


Visit our Chipotle Cultivate Festival Facebook/Twitter/Instagram pages and comment or tweet your favorite Amanda fun fact to us before 11:59pm CDT August 19th. We’ll randomly chose three winners for the opportunity to have their picture taken with Chef Freitag on Saturday, August 23rd at our Minneapolis #ChipotleCultivate. See the rules below:

                                     CHIPOTLE MEXICAN GRILL

            Cultivate Festival Amanda Freitag Meet and Greet 2014


                  This promotion involves a social media-based sweepstakes to be conducted by CMG Strategy Co., LLC on behalf of Chipotle Mexican Grill restaurants, to provide three prizes, each consisting of a “meet and greet” with celebrity chef Amanda Freitag at Chipotle’s Cultivate Festival in Minneapolis, Minnesota on August 23, 2014.   The promotion is subject to the following official rules:




  1. No purchase necessary to enter or win.  Void where prohibited. Ordinary internet access, text message and similar charges may apply.
  2. Promotion period runs from 8:00pm CDT on August 18, 2014 through 11:59pm CDT on August 19, 2014.  Each eligible entrant will be permitted to enter by: FOR FACEBOOK ENTRIES: responding during the promotion period to Cultivate Festival’s post on its official Facebook page inviting fans to post their favorite Amanda Freitag fact; FOR TWITTER ENTRIES: responding during the promotion period to the tweet from @CultivatFest inviting fans to post their favorite Amanda Freitag fact; FOR INSTAGRAM ENTRIES: responding in the comments section during the promotion period to the post on the @CultivateFest Instagram inviting fans to post their favorite Amanda Freitag fact.   Entry information will be posted on Cultivate Festival’s official Facebook page and sent by @CultivateFest and one or more additional Twitter accounts affiliated with Chipotle.  No other method of entry permitted.  Chipotle is not responsible for lost, late, misdirected, corrupted, incomplete or damaged entries.
  3. Three winners will be chosen at random by Chipotle from all eligible entries.  No individual may win more than one prize.  Winners will be notified by private message on Facebook, Twitter and/or Instagram within five business days of completion of the promotion period.  Odds of winning depend on number of entries received.  Prize will consist of a limited duration “meet and greet” for the winner and one guest with Amanda Freitag at the Cultivate Festival to be held in Minneapolis, Minnesota on August 23, 2014, at a time and place to be arranged by Chipotle and subject to the availability of Amanda Freitag.  In the event of unavailability of Amanda Freitag to fulfill the prize, Chipotle may substitute a similar prize in its sole discretion.  Winners and their guests are responsible for all expenses associated with attendance at Cultivate Festival, including travel and lodging.
  4. Entrants must be a legal resident of the United States, 14 years or older.  Employees of CMG Strategy Co., LLC, and any of their respective parents, subsidiaries, or affiliates, and the respective advertising and promotional agencies of the foregoing, are not eligible entrants.
  5. Eligible entrants may enter as often as they wish during the promotion period, subject to limitations provided elsewhere in these official rules, but each entry must be unique. Entries may not contain obscene, profane, lewd, defamatory or inappropriate language or content, as determined in Chipotle’s sole discretion. Entries deemed inappropriate or unsuitable in Chipotle’s sole discretion will be disqualified.  Automated, script, macro or robotic entries will be disqualified.
  6. By submitting an entry, entrant understands that any entry, in its entirety or any portion thereof, may (in Chipotle’s sole discretion) be posted on one or more Chipotle-affiliated websites and/or used in other Chipotle-selected media, and hereby grants all rights necessary to Chipotle and its affiliates, or any of them, to so post and/or use such entry or portion thereof, and entrant grants Chipotle, its affiliates and independent contractors all rights necessary to do any of the foregoing.
  7. No substitution for or transfer of prize permitted.  Prizes have no retail value and may not be redeemed for cash.
  8. All Federal, State, provincial, local and other applicable taxes are the sole responsibility of the winner.
  9. Chipotle reserves the right to implement policies and procedures as may be necessary to enforce compliance with these official rules.  Winners (or a winner’s parent or qualified legal guardian if winner is under the applicable age of majority) may be required to sign and return an Affidavit of Eligibility, Release of Liability, or other documentation required by Chipotle.  For the first initial, last name, hometown and state of the winners, mail a first class-stamped envelope to: Chipotle Cultivate Festival Amanda Freitag Meet and Greet c/o Chipotle Marketing, 1401 Wynkoop St., Suite 500, Denver, CO 80202 by February 23, 2015.
  10. By participating in this promotion, entrants agree to be bound by these official rules and any other rules and regulations adopted by CMG Strategy Co., LLC.  This promotion shall only be construed and evaluated according to the laws of the State of Colorado, USA, and the federal laws of the United States of America, without regard to the provisions of conflicts of laws thereof.  Entrants further each hereby submit to the personal jurisdiction of the federal and state courts located in the State of Colorado in connection with any legal proceeding relating to this promotion or brought to enforce or interpret these Official Rules, and further agree that such federal and state courts located in the State of Colorado will be the sole and exclusive venue for any such proceedings, and hereby waive any objection based on lack of personal jurisdiction, improper venue, inconvenient forum or similar grounds in any such proceeding.  Entrants further each hereby irrevocably waive any right to bring or join in any class action relating to this promotion, and agree that any legal proceedings relating to this promotion will be brought and litigated only on an individual and not a class basis.
  11. Winners and their guests assume all liability for any injury or damage caused or claimed to be caused by participation in this promotion or use or redemption of any prize.  By accepting a prize, winner and his or her guest, and their respective executors, heirs and assigns, agree to indemnify, defend and hold harmless CMG Strategy Co., LLC, Facebook, Twitter, Instagram, Amanda Freitag and any of their respective parents, subsidiaries, affiliates, directors, officers, employees, agents, family members, successors, assigns and advertising and promotional agencies from and against any and all liabilities, damages or causes of action (however named or described), with respect to or arising out of: (i) participation in the promotion (including with respect to internet access, text message or similar charges for all attempted entries, whether or not made in error or accepted in the promotion); or (ii) the receipt or redemption of the prize, including receipt of any substitute prize in Chipotle’s sole discretion. Entrants will be disqualified if automatic software influencing voting or retweeting is used in their favor. Chipotle, its affiliates and independent contractors are not responsible for technical, hardware, software or telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in the promotion or by any human error which may occur in the processing of the entries or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with the promotion.
  13. None of Chipotle, Facebook, Twitter, Instagram or Amanda Freitag assumes any responsibility for incorrect or inaccurate entry information whether caused by any of the equipment or programming associated with or utilized in this promotion or by any human error, which may occur in the processing of the entries in this promotion. None of Chipotle, Facebook, Twitter, Instagram or Amanda Freitag is responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or players as a result of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including, without limitation, any injury or damage to any entrant’s or any other person’s computer or mobile device related to or resulting from participation or downloading any materials in this promotion. 
  14. If, for any reason, the promotion is not capable of running as planned, including, without limitation, unauthorized intervention, fraud, or any other causes beyond the control of Chipotle which corrupt or affect the administration, security, fairness, integrity or proper conduct of the promotion, or in the event of the unavailability of Amanda Freitag for fulfillment of the prize, Chipotle reserves the right in its sole discretion to cancel, terminate, modify or suspend the promotion.  In the event the promotion is terminated prior to the stated expiration date, all or a portion of the prize may be awarded to winners to be selected from among all eligible entries received up until and or after (if applicable) the time of modification, cancellation or termination or in a manner that is fair and equitable as determined by Chipotle. Chipotle reserves the right in its sole discretion to disqualify any individual it suspects or finds (a) to have tampered with the entry process or the operation of this promotion, (b) to be acting in violation of these Official Rules, (c) to be acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person or (d) to have provided inaccurate information on any legal documents submitted in connection with the promotion.    
  15. All determinations by CMG Strategy Co., LLC are final.
  16. The promotion is sponsored by CMG Strategy Co., LLC, 1401 Wynkoop Street, Suite 500, Denver, CO 80202.  Facebook, Twitter, Instagram and Amanda Freitag are not sponsors of and are not otherwise affiliated with the promotion.


Don’t Be Afraid of Surly Brewing

Surly Brewing’s name was inspired by “the anger fueled by the inability to find good beer.” Fair enough. It seems the owner, Omar Ansari, was angered into action and did something about it. He made his own. And despite the irritable-sounding name, everyone I met at Surly Brewing was very welcoming and clearly passionate about what they do. image

I had the chance to meet with Head Brewer, Todd Haug, who told me the history of the company. Omar’s father was from Pakistan and his mother was from Germany. They came to the U.S. and started a business, right where Surly Brewing is currently located.


Omar basically grew up there and eventually took over the business for his dad. He had also been home brewing for quite some time and used part of the building to get his hobby out of the family’s garage. Then he had an idea. There were only two craft breweries in the state at the time so he decided to make a run at it. Extensive education followed and Omar ended up meeting Todd at a Craft Brewer’s Conference in California. Coincidentally, Todd was nearby and was the Head Brewer for Rockbottom Minneapolis at the time. It turns out, they actually attended the same elementary and junior high schools together as well.


After sampling Todd’s beer, Omar sought him out to join him. In addition to Todd’s beer knowledge, Todd had a mechanical background that could really help get things going since he could do the maintenance on the equipment. image

Overcoming obstacles seems to be this pair’s strong point. They had to chase down equipment as far as the Dominican Republic, and custom fit everything for the space. Then, you’d think they’d be ready to go, but there was another obstacle. They had to work to legalize breweries. Licensing was really weird at the time and Omar had to petition to be able to sell to the public. They tackled everything one issue at a time and finally converted all of Omar’s family’s business into what is now the brewery and taproom. They’ve been making beer ever since. They’re also expanding! They are currently working on opening another, much larger, brewery and taproom, just east of the University and minutes from the light rail. 


Since they’re used to paving the way, it’s probably no surprise that they were the first brewery in Minnesota to can their beer. This was Todd’s idea. He said cans were better for the beer—especially the hop-forward varieties—since the UV light can make them taste skunky. The cans are 16-ounce, giving the same pour as you’d receive in a bar and, by canning, there is no additional packaging required except for a case tray. 


This leads me to the best part: the beer! Surly Brewing is making our special Cultivate Farmhouse Ale this year. I had the chance to sample it and you won’t want to miss it. Todd told me he decided to do something different and skip the hops completely on this one. Instead, they brought in 400 pounds of local Minnesota dandelion greens for this Belgian-style Saison. It’s brewed with Pils and Rye malt and it’s made with Brett yeast to give it a wild character. The greens add an herbal dryness (think of your favorite tea) to compliment the lemon and bitter orange peel. The end result is a sweet, dry, citrusy beer with an herbal finish—perfect for a hot summer day!


Surly fans, you’ll also want to make sure you get there early. Todd told me they are bringing out five-gallon kegs of two hard-to-find varieties: “Pentagram,” a funky, dark and sour ale; and “Darkness,” a Russian Imperial Stout. 


They will also have “Furious,” their flagship IPA; “Bender,” an oatmeal brown ale; “Hell,” which just means “light” in German, but seems to fit; “Schadenfreude,” a German-style dark lager; and “Bitter Brewer,” described by Surly as ‘not really a British Bitter.’

Make sure you stop by, quench your thirst and get to know the team at Surly. They probably won’t bite.



Meet Paul Berglund – The Bachelor Farmer

Okay, so Paul isn’t really a Bachelor Farmer. He is, however, the original chef at The Bachelor Farmer, a restaurant in the North Loop neighborhood of Minneapolis, and one of our chefs at the Cultivate Festival this year.


The Bachelor Farmer restaurant gets its name from the famed Prairie Home Companion bachelor farmers. The owner’s mother also lives in rural Minnesota, next door to a bachelor and a farmer—a bachelor farmer.


The name is a nod to its Minnesota heritage and the food shares the same tradition. Most people note that the menu is inspired by traditional Nordic cooking, but Paul said it is more than that. According to Paul, “As time passes, we’re driven by our region.” He added, “We are much less a Nordic restaurant and much more a Minnesota restaurant.”

Paul went on to explain what he meant. He shared the fact that the menu is based on Minnesota’s very specific growing season, with a large focus on pickling to preserve the foods. The menu also changes throughout the week, dictated by what they have available. image

Paul took me on a tour of the restaurant. The word that jumps to mind is juxtaposition. The restaurant is at once simple and sophisticated. The original building was built in 1881, yet it is modern. The décor was stunning, yet it exuded folk charm.


One room was decorated, floor to ceiling, with colorful afghans. One of the bars had a phrase written in what looked like painter’s tape. Yet it all seemed elegant and appropriate.


The food was done the same way. It appears to be simple, but everything has a lot of thought behind it. Local and seasonal availability are key and they even have their own rooftop garden, where they grow tomatoes, beans, herbs and more.


True to form, the garden is perfectly maintained and beautiful, but grown in simple buckets and children’s pools. You can see this attention to superb simplicity in everything they do. Paul said, “If you can be metaphorically filled up by the simplicity, yet moved by the depth of flavor, then we’re working at our best.” And that they are.


I asked Paul if he knew what he planned to demonstrate at the festival. He wasn’t 100-percent sure, but he thought he might do something with pickling. He has been using a Japanese method for pickling which is very different from what most of us have seen. This technique calls for a bran (usually rice), water and salt. Paul is using wheat since it is available locally. In his example, Paul said he would submerge radishes in a mixture of wheat, salt and water. This method takes much less time to pickle than traditional methods and the radishes pick up a sweet, earthy, bready taste. Sticking to the standard of simple elegance, a simple radish takes on a whole new flavor. He will likely demonstrate this method and then share how he uses the pickled vegetables in a dish.


Paul said since the festival takes place during the height of the Minnesota growing season, he’s hoping his demonstration will inspire others to give it a try. We hope so, too! 



The Best Bakery in the Twin Cities Will Join Us at Cultivate!

“We go light on the pretty, heavy on taste.” –Barbara Shaterian


Rustica Bakery is an independently owned and operated European-style bakery. Barbara, who is the co-owner of Rustica Bakery, along with partner Steve Horton, was modest about their focus on taste over presentation. She said, “For people who don’t know our products, they should shut their eyes, take a bite and savor the flavors and textures.”

imageLooking at the rows of treats displayed in the case, I couldn’t help but wonder why. Everything was beautifully presented and I made a mental note to work on my own presentation. If everything looked this good when that wasn’t even their goal, I knew I was in for a treat.


I went to the back to see where the magic happens. Everyone was busy rolling, folding and baking. It looked and smelled amazing and I started questioning my sanity for scheduling this tour at noon. 


This quaint neighborhood bakery turns ten this year and was named the Best Bakery in the Twin Cities in 2014 by City Pages Magazine. It’s easy to see why. Their focus on taste carries over into everything they do. Their ingredients have all been tracked down for their quality, performance and flavor. They even source all their eggs locally from Larry Schulz Organic Farms. Then they put these great ingredients to work, using time-tested processes. All of these are very labor-intensive. 


I watched as they hand-shaped their breads and pastries and baked them on a hearth stone. Everything was done with patience and skill. And everything was worth it. Yes, my willpower has limits. I ate lunch there. And I may have had a cookie. 


I asked Barbara why she wanted to be part of the Cultivate Festival. She said her friend and former employee Paul Berglund from the Bachelor Farmer, was attending. She said they figured if he was involved it must be a good thing. We’re lucky it’s a small world and we’re looking forward to having Rustica Bakery at the festival this year. Bring your appetite—they’ll be offering their signature products, including croissants, Danish pastries, and those delicious (and apparently well-known and loved) Bittersweet Chocolate Cookies. Trust me, you’ll want to give them a try!



See Inside Sociable Cider Werks

If an apple a day keeps the doctor away, here’s a great way to do it.


I recently visited Sociable Cider Werks and I had the chance to meet Jim Watkins, who, along with partner, Wade Thompson, started the company in a garage. Jim was busy. I mean really busy. His phone was ringing. People were talking to him. He was getting ready for a festival over the weekend and there was excitement in the air. Jim met with me and told me about their newly completed draft truck. Ice-cold cider by the truckful? Jim had my attention!


We walked outside to take a peek. The completed draft truck was a huge victory. The truck is fondly referred to as the Millennium Falcon (a Star Wars reference—does it get any better?) Unfortunately the reference isn’t because of its ability to go light speed or because of its might. It’s because it had been notoriously unreliable in the past. At least they can laugh about it now. Everything was working, and, with a fresh wrap boasting the Sociable Cider Werks logo, it was ready to roll.


Sociable Cider Werks only opened this past November but it was really hard to tell it was a relatively new company. The taproom was full of people, ready to start the weekend, and the summer was booked with events—including our Cultivate Festival.


I asked Jim why he wanted to partner with us for the event. He told me he was actually hesitant at first since craft brew fans tend to be a little particular and we are a chain restaurant. Ultimately though, he decided it would be a great opportunity since we seem to have similar fans. Plus, on a hot August day in Minnesota, what could be more refreshing? 


The Sociable Cider Werks story is a good one. They were inspired by the Sociable (featured on their logo), which is a term for a two-seater, side-by-side bicycle that would allow for easy conversation. Not coincidentally, hard cider tends to aid in being sociable as well. They take a craft-beer approach to making hard cider, which is pretty unique. There aren’t many people making hard cider, let alone the way Jim and Wade are doing it. They always use fresh apples for their hard cider and actually source their apples locally from Pepin Heights Orchard in Lake City, Minnesota. They put a lot of thought into what they craft. For example, Jim enjoyed some cucumber water on a trip and had the inspiration for their Cucumber/Habanero Cider. I’m a chile fan so I had to try it. The habanero isn’t too spicy, but it adds interest with a little tingle. The cucumber and apple combination is cool and refreshing. Now think of Minnesota in late August… I bet you’re already getting thirsty!


Jim said they would likely offer the Cucumber/Habanero Cider at the festival. They will also bring Freewheeler, a dry apple cider made with Haralson, Honeycrisp and SweetTango® apples and Hop-a-Wheelie Hopped Cider, which features Cascade and Chinook hops.


We’re thrilled they wanted to be part of our day at Loring Park and we hope you’ll stop by, be sociable, and give their cider a try.



Meet Chef Jamie Malone from Sea Change

Jamie Malone, named one of Food and Wine Magazine’s Top Chefs in America in 2013 and the Chef de Cuisine at Sea Change in Downtown Minneapolis will be sharing her expertise with us at our Cultivate Festival. Yes, really.  And I was lucky enough to take a tour and meet her. I even found out what she plans to demo.



Walking into Sea Change, it’s instantly serene. The blues, greens and greys seem to recreate the sea, but in a fun, modern, elegant way. My attention immediately turns toward the raw bar menu, displayed in colorful chalk. Boasting the best from the east and west, the oysters are not to be missed. The menu also features tantalizing cocktails with names like the Corpse Reviver #2 and Boom Island. And, since the restaurant is part of the Guthrie Theater, it makes perfect sense to highlight the shows taking place at the three theaters that share the same roof.



The entire Guthrie Building itself is a work of art. It was designed by award-winning French architect, Jean Nouvel, and makes its home on the banks of the Mississippi River in Downtown Minneapolis. Sea Change takes up the lower corner of the building and gets the privilege of the best view. The patio offers an unobstructed look at the Stone Arch Bridge and the sound of the river is the perfect accompaniment to the menu.


Jamie was preparing for dinner and took a break to meet with me. She gave me a quick tour, told me about the architecture and pointed out the patio. She was especially proud of the raw bar. ”Oysters and clams actually clean the water and are very positive,” she said. “Sustainable seafood doesn’t damage the environment.” image

Sea Change focuses on sustainable seafood, and sources from fisheries that use environmentally responsible methods of gathering and farming seafood. This is what makes Jamie Malone perfect for the festival since she thinks about these things on a daily basis at Sea Change.

It was still early on the calendar, but I asked Jamie if she had an idea of what she planned to demonstrate at the festival. Of course, she knew exactly what she was planning to do and where everything was coming from. Spoiler alert: This is going to be good.

Jamie told me she plans to show us how to make a clam pizza, with shallots, bandaged cheddar (also called clothbound cheddar) and Tabasco. The clams are being sourced from their co-op, Island Creek Oysters in Massachusetts. The handcrafted bandaged cheddar is coming from Blue Mont Dairy and the Tabasco is an addition that came about after Jamie visited Avery Island and began working with the company.


Photo courtesy of Sea Change

We’re excited to have Jamie at the Cultivate Festival and we can’t wait to learn how she does what she does.



#CultivateLearning Instagram Contest Winners

We have our winners!

Congratulations to the following winners of our #CultivateLearning Instagram contest:

  • Diana S.
  • Karen A.
  • Nichole M.
  • Tramy V.

All winners have been contacted and confirmed.

Thanks to everyone who participated!


Recipe from Minh Tsai of Hodo Soy

Chef: Minh Tsai

Traditional Savory Soy Milk



1 cup soy milk (hot)

1 teaspoon dark vinegar

1 teaspoon tamari soy sauce

1 pinch of chopped scallion

2 oz chopped fried Chinese fried dough

1 teaspoon - pickled raddish

1 teaspoon fish-flakes (optional for vegetarians)


Heat soy milk to simmer.

Pour soy milk into bowl. Then add vinegar first, follow by soy sauce.  Stir to mix the vinegar and soy sauce evenly with soy milk.  Add fried dough, pickled radish, fish-flakes, and garnish with chopped scallion.


Recipe from Amanda Freitag of Empire Diner and Food Network’s “Chopped”

Chef: Amanda Freitag 

Empire Diner Patty Melt with Heirloom Tomatoes & Avocado Salad & Green Tabasco Lime Vinaigrette



5 ounce burger patty

¼ cup caramelized onions

2 slices swiss cheese

1 slice cheddar cheese

2 slice seedless rye bread

2 ounces unsalted butter


1 small heirloom tomato, cut into wedges

¼ avocado

1 tablespoon cilantro leaves

1 tsp green tabasco

Juice of 1 lime

1 tablespoon extra olive oil

Salt to season

3 leaves of bibb lettuce




Begin by seasoning and searing off the 5 ounce burger patty in a hot sauté pan to medium rare. Assemble the sandwich with Swiss cheese slices and cheddar slices on one side of the bread and the caramelized onions and beef patty on the other. Heat a skillet to medium and melt the butter into the pan. Add in the sandwich and press with a steak weight of another pan to press all the ingredients together. Flip the sandwich and repeat until golden brown and the cheeses are melting.  Cut in half and serve with salad.


In a medium sized bowl place tomatoes, avocado and cilantro and season with salt. In a separate bowl, combine the green tabasco, lime juice and olive oil. Pour the vinaigrette over the tomato mix and season to taste. Add more green tabasco for more spice if desired. Serve alongside the Patty Melt.